SF's first fashion icon: Levi's 501s – The Potala Palace

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SF's first fashion icon: Levi's 501s

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Here are some highlights in the history of the original button-fly jean and the brand's single most influential contribution to global fashion. - Nerissa Pacio Itchon. In the Beginning. 1853: Levi Strauss, a Bavarian immigrant who first arrived in New ...

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